More Tweets Please!
Cleaning For A Reason only utilized one social media platform, Facebook. Team members were concerned that they weren’t reaching younger patients who could benefit from their services. I proposed a social media campaign to increase visibility on Twitter.
We stopped automatically sharing Facebook posts to Twitter, as the organization’s highly engaging strategy for that platform didn’t quite hit the target for the younger market on the newest social media platforms. We created pops of colorful positivity and inspirational quotes made specifically for retweeting, liking, and sharing. Patient and cleaning partner testimonials are still the go-to strategy for the organization’s Twitter today.
Constant Contact
Cleaning For A Reason’s Executive director expressed a desire to improve email engagement. The non-profit organization wanted to ensure that its business partners were aware of the incentives offered to them each month in exchange for their services and donations.
I revamped the layout, created more attention-getting subject lines, and tidied up the organization’s subscriber list. Email engagement peaked at an 80% open rate during its launch and maintained an All-Star average industry level of 24% open rate.
Limited Edition
Proctor and Gamble Partnered with the organization and released a limited edition “Pink” Swiffer Starter Kits to generate awareness of the Dallas-based Non-Profit Cleaning For A Reason. As Partner Relationship Specialist, I worked with P&G representatives to generate attention-worthy posts about the limited edition kits.
